Page Quality, and Search Rank
Most SEO’s just preach link building. Some will tell you about ALT tags, and Pretty URL’s, but most don’t really know how to improve your page quality score, nor do they know how to quantify to you that your page is scoring better.
BlackWaterOps will walk you through changes you can make to your pages that can improve your page quality score, which can make a huge difference in your search rank.
Search Rank is computed based on a lot of factors, one of the major components is the Page Quality score for the search term. You can have a page which is perfect in every way for “Search Engine Optimization” and that page will only be a 5 of 10 for “SEO” or 2 of 10 for “Search Engine Marketing” and 0 of 10 for “Social Media Monetization”
Which is why BlackWater encourages clients to build specific landing pages for each of the sets of result they want. This doesn’t mean one page per term, it means pages built for groups of terms. The page quality score for terms that include “Search Engine” can likely all be one landing page, while all the pages that have a high quality score for “Social Media” should be another page.
More than “JUST” SEO, a page quality score can cut your Adwords budget by up to 95%. Throw in that the age of your Adwords account can reduce your price, and the age of your domain can lower the price and you can see significant increases in profitability with the right SEM consultant.
So what makes a page have a great quality score? Become a client and I’ll tell you.
Categorised as: SEO