HTML Validation And Yahoo SEO
Google has a great HTML Parser in its crawler, this is probably it’s single largest advantage in understanding what a web page is about.
If your website has less than perfect HTML Yahoo indexes your HTML code rather than you text creating pages that get less than stellar results in search.
Think of HTML code as you would any other Language. Just because You understand the English that is not grammatically perfect your browser renders it well enough. If it didn’t people wouldn’t use the browser, because web pages wouldn’t render correctly. Google has the same opinion of search, if the engine doesn’t work people won’t use it.
Because web designers check their pages in browsers they are often aware of what a page will look like in several browsers, but few designers are aware of what their pages “look” look like in search.
BlackWaterOps uses several tools to analyze what your page looks like to Yahoo, Google, Ask, Live.com, and others, so we can help you make sure that you are getting indexed correctly in each.
Using Jason Calacanis’s Mahalo as my old stand by of what you don’t know about SEO can kill you…
Mahalo’s page about Jon Huntsman currently indexes like this to Yahoo.
[0] => jon huntsman
[1] => form onsubmit
[2] => mahalo
[3] => huntsman
[4] => search id
[5] => cdata
[6] => search type
[7] => greenhouse
[8] => skins
While a few of the words are correct, if Mahalo would clean up its HTML it would look like this:
[0] => president ronald reagan
[1] => john huntsman
[2] => salt lake tribune
[3] => huntsman corporation
[4] => jon huntsman sr
[5] => reagan republican
[6] => kathleen sebelius
[7] => jesus christ of latter day saints
[8] => latter day saints
[9] => united states trade representative
[10] => mandarin chinese
[11] => jesus christ of latter day
[12] => republican leaders
[13] => congressional leadership
[14] => church of jesus christ
[15] => church of jesus christ of latter day saints
[16] => governor of utah
[17] => ronald reagan
[18] => huntsman
[19] => republican party
Not only are the keywords more relevant there are more of them.
BlackWaterOps customers get access to this tool and others. While we may make this tool available for licensing we do not currently.
BlackWaterOps offers “real” SEO not just link building. Our very scientific approach to SEO gives us a huge advantage in keeping your costs affordable, and making sure you aren’t going to wake up one day delisted, de-ranked, or experiencing other huge swings in your traffic.
Categorised as: SEO