How To Evaluate an SEO
It is hard to know how great the guy selling SEO really is. Especially since SEO companies don’t typically disclose their client list, because of confidentiality agreements with our clients. So what should you ask?
What is the most impressive search you currently rank for?
Greatest Living American
Now this doesn’t have to be the Top hit for. If you are number 2 for Diamond Engagement Ring you will still do a few hundred grand a day in sales. Greatest Living American isn’t a great money maker, but the competition was stiff, and I had to beat out the likes of all of the famous SEO’s so it is impressive.
What is the most money any of your Landing Pages has made in a single day?
Emily Sander AKA Zoey Zane Myspace and YouTube Video
This page was the top hit for the one of the most popular trends of the year, and made $35,000 the first day, and $25,000 the second. It would have made more, but my server melted down from the traffic which was truly insane, as that was all made on advertising not sales, or affiliate links. Pure CPC/CPM ads.
Avoid SEO’s that tell you they are going to buy cheap traffic, or links. You don’t care about traffic you care about conversions, and buying links can get you de-listed from Google. I have discussions with my clients during the optimization process about how “risky” of methods we will use. But I will never do anything that could get them delisted. Potentially annoy forum moderators, or get their account banned on Digg, but never delisted from Google.
Categorised as: SEO