Google Appliance and Other Page Quality Scoring Systems
Many SEO’s check your page quality score by looking at the code of the page by hand.
BlackwaterOps has a Google Appliance, along with access to other tools which come directly from Google. This means you get quantifiable results. Knowing that your Page Quality has been improved and for which keywords.
You can have the world’s greatest page about Pet Food, but if Google thinks it is a page about Grocery, Cans, Rice and Chicken, people are unlikely to find the page, even if those are key features of the product.
You need to rank for what people search for, not necessarily what the product is about.
Google expects certain words to appear on a page about “Pet Food”. BlackwaterOps has these lists of expected words, and combined with knowledge about what makes a well constructed page, and our tools to then check that the changes we have made have the best possible Quality Score.
We can show you before you make changes to your site how those changes will be received by Google. Which can prevent you from hurting your score, or drastically changing (for the worse) the traffic you are already getting.
Categorised as: SEO