Bing Vs Google, What you Need to Know for SEM and SEO
With Bing.com from Microsoft launching next week a lot of people want to know Bing Vs Google, how does this change my site and how it ranks, for search and for ads.
The good news is it doesn’t change much. Bing is really just a front end for the Live.com Search Engine, so results won’t change much. What does change is that there is now more ad real estate on Microsoft Search Results. Expect that the change in demand, and supply is going to cause Bing.com to cause ads to be cheap for a while.
So what does one do differently to rank in Bing.com vs Google? Not much. Microsoft doesn’t have quite the same concept of authority that Google does so its results are a bit odd. Similar to Google Who links to you is important, but because Microsoft doesn’t index as much of the web you need more high quality links from places that Bing includes in its index. This means getting good links from places that are “PR5” or higher from the Google List are worth a lot more in Bing, than they are in Google.
Also because Bing doesn’t understand as many Canonical URL’s it’s important that you make your links easy to share and have good “reforming” code on your site.
Reforming code does things like take your SEO Friendly URL and make sure it exactly matches what your sitemap sent. So www.blackwaterops.com/frogs/reviews doesn’t get linked to blackwaterops.com/frogs/reviews and not get a 301 to the preffered domain when the bot arrives.
It’s also important to remember that not all search engines parse HTML and XHTML and their variations the same way, so it is important to have a web designer, or SEO that can help you identify code that is not being parsed by the search engines correctly. Google has by far the best HTML/XHTML parser of any of the search engines and as a result can read malformed HTML with ease. But Live/Bing chokes on poorly nested Div’s Comments in Scripts and other similar common errors, and even non-errors in your sites source.
BlackWaterOps can help you increase your ranking in Google, Bing, Yahoo, and other Search Engines through best practices in page structure, analysis tools to parse your pages, and through maximizing your inbound links from credible real world sites.
Categorised as: SEO