Instead of looking at a Klout score which judges you mostly on how many people are on your follower list, take a look at how many people actually interact with a social media personality. The MakeMeANinja Tool does just that. While it is in early Alpha, and is ugly as sin, we are letting you [...]
Customer Relationship Management has long been the task of sales, and technical support. Pre-sales would sometimes fall in to that category, but we didn’t track the 100′s of thousands of prospects that saw our ad campaigns, or read about us in blogs or newspapers. In the days of CRM you only tracked those who met [...]
Follows is a sample section on Social Media Metrics from my book which will be available October 1st. Social Media consultants are often very friendly, eager to please, people. You have to be to be popular with everyone. This type of individual tends to not be enthusiastic about hard metrics, instead they will often prefer [...]
United breaks guitars. Just ask Dave Carrol a Canadian Musician who created a viral video to exact his revenge on United Airlines. The song was watched over 500 thousand times a day the first 3 days it was on YouTube. At the time of writing, it had surpassed 1.6M views. Once something like this gets [...]
Getting the community talking about you is in many ways free SEO. If iJustine links to you in her twitter feed, 5000 people may show up in the next 5 minutes. That is a very powerful medium. Sure that is less than what shows up if you do TV ads, but iJustine will get those [...]