Your website’s performance has a drastic impact on your conversion rate: A one second delay in page load time drives a 7% loss in conversions. -Aberdeen Each 100ms in reduced load time at Amazon dropped conversion rate by 1%. Yahoo reports that a 400ms in reduced loading time increased traffic increased by 9%. You could [...]
When you are writing a post it is important to not only write for SEO, but to answer the questions your audience is looking for. Sometimes it can be hard to know what things are important to your audience, but we can help. The BlackWaterOps SEO Writer Tool will not only analyze the text of [...]
If you can’t rank for your own name, send a nasty letter, and call me to tell me you’ll take me to court, because that is a great way to improve your online reputation. That’s what Budget Van Lines did. If you arrived here unexpectedly because you were at Instameme.com I apologize that you aren’t [...]
ZillionTV sent me what wouldn’t qualify as a cease and desist, but more like a “please leave my client alone they have enough self esteem issues with out you disparaging them” letter. I should disclose that for a brief period of time I worked at ZillionTV. I was lured there by false promises of their [...]
Sometimes called "SEO via Legal" or C&D SEO, this to me is the scum-baggiest way to do SEO. And if you send a letter like this to one of my clients, I’ll make sure that everyone knows what a scumbag you (Snap-On) are. C&D SEO works by eliminating pages that compete with you for a [...]
There are a TON of free Short URL services out there, Bit.LY, Is.GD, Tr.IM and it is nice that they provide integration with Tweet Deck and other software, and offer you some statistics, but they are a BAD idea. Why? One day a change in the Terms of Service makes them go from Forwarding service [...]
We all get the spam, “GET FOUND IN GOOGLE IN 24 HOURS! we’LL get you 1500 links today!” Does it work? Or is it like the Herbal Pills to increase the size of your penis? Like anything else there wouldn’t be a market if there wasn’t demand, but not all consultants and techniques have the [...]
The BlackWaterOps Site Health tool, provides a LOT of information in a dozen lines, and that can be overwhelming, if you are new to Web Site Analytics, so here is a Line by Line of what each of those statistics mean and why they matter. We’ll be using our favorite Dog Food example of Purina.com [...]
To help you understand how your site could improve its traffic over all (not just in search) Blackwater has released the Beta of its Site Health Calculator. It is a tool which we have used for sales pitches, site monitoring and just general scoping of the competition. SEO is as much about knowing your size, [...]
Social Media is making for a lot of pages which Google will never index, or will only index for a short period of time. Diz explains the difference between using blog farms, and getting good inbound links from sites with authority.