Google has put less emphasis on “Blog Roll” links. Links which are the same on every page of your website, linking to another website. As a result more and more people are looking for other ways to get lots of inbound links. Links which they control the “Title Text” for, and the exact landing page [...]
As the result of conversation with prospective clients over the last few days I am making a change to BlackwaterOps new client policy (in the past there was not much of a formal policy). BlackwaterOps will be putting in to all future client policies that we will discontinue servicing the client if they participate directly [...]
With Bing.com from Microsoft launching next week a lot of people want to know Bing Vs Google, how does this change my site and how it ranks, for search and for ads. The good news is it doesn’t change much. Bing is really just a front end for the Live.com Search Engine, so results won’t [...]
Tech Crunch asked How Much Is Microsoft spending on Google Ads for bing. A lot. As much as $2 a click. This is a screen shot from my adwords campaing. Notice the $2.00 Minimum first page bid for Bing Search? And Microsoft has the Top of the page position rather than the side bar which [...]
Google has a great HTML Parser in its crawler, this is probably it’s single largest advantage in understanding what a web page is about. If your website has less than perfect HTML Yahoo indexes your HTML code rather than you text creating pages that get less than stellar results in search. Think of HTML code [...]
Christine Lu is a Top China Expert when it comes to how to take an American business to China. Converting your business to work in the Chinese economy and market is not just a matter of translating your existing ad copy to Mandarin and Cantonese, it takes an understanding of the culture, politics, and business [...]
Think you have read up on 301’s and how to do a Domain Name change with out losing your rank in the search engine? Ready to make the move? For sure? Have you checked that the new domain doesn’t have penalties attached to it? Are you sure you sure? Got your 301 redirects set up [...]
Many SEO’s check your page quality score by looking at the code of the page by hand. BlackwaterOps has a Google Appliance, along with access to other tools which come directly from Google. This means you get quantifiable results. Knowing that your Page Quality has been improved and for which keywords. You can have the [...]
In addition to our customized service, BlackWaterOps is now offering service bundles. These services are ideal for companies looking for simple solutions for basic SEO and SEM. While many of our customers have thousands of pages to their website which require deep analysis to figure out where they can get the most return on their [...]
Jason Calcanis asked today why Mahalo’s rankings in MSN are so different than the rankings in Google. I could give the Snarky Answer that if they both ranked about the same Google wouldn’t have so much more market share, but there are some real differences in the way the two engines treat content. Google has [...]