BlackWaterOps

BlackWaterOps is proud to announce the Qanta Content Monetization Solution for Commission Junction / CJ.com Users.

The Qanta is not an AdNetwork, it is middle ware for your existing relationships with CJ.com.  While you may have relationships with a lot of affiliates from CJ, often you can’t spend the time to hand promote every one, or update pages with the latest links, or take down links which are no longer active.  Qanta solves this problem quickly easily and with minimal effort on your part.

The Beta version of Qanta works as a supplement to your existing ad programs, allowing you to better monetize traffic from search.  Say for example you have written about Peyton Manning, when a user from Google, Yahoo, Bing, or most other search engines arrives at your site an ad will display based on the search phrase that they arrived by.

Qanta By BlackWaterOps	Ugly ad by Chitika.com

In this example you would get an ad similar to the ad on the Left.  (Chitika.com ad provided to show the difference between us and your alternative)

If the user had arrived by a search for "Dating Peyton Manning" they might instead get an ad for a dating site if you have an active relationship via CJ.com for a dating site.

In all cases the user will get an ad from a partner in your network, that is relevant to their search. 

Because these ads are not contextual ads, they are compatible with Adsense, Microsoft Pubcenter and other contextual ads. These ads only show to your search traffic so they don’t appear to visitors who visit your site as a destination site, arrive by twitter, or facebook.

Qanta simply build ads for you on the fly, so you don’t have to set up any bank accounts, 1099s or provide us with much information at all.  Simply provide your CJ.com DeveloperKey, and your WebSite ID.  We will run our CJ ads 10% of the time picked at random as our "Commission".

Qanta is built on the Google AppEngine infrastructure, and as a result ads are served amazingly fast after an ad is built for the first time.

Integration with your site is easy requiring only a short 1 line of JavaScript to be added anywhere on your page.

Today we only offer a 300×250 ad block but more ad sizes are on the way shortly, for now we are verifying scalability, and tuning the relevance of products and want to provide a great experience on one offering before creating too many options to debug.

Features Coming in the very near future:

• Use your own CSS to customize the look of Ads
• Standard Ad Sizes (728×90, 160×600, 120×600, 250×250, 125×125)
• In Text Ads matching part numbers and manufacturer names on your web page to CJ affiliate Links for that product.
• Flash Ads
• Interactive ads
• Support for different products in each ad block on a page
• Synced Ad Blocks to allow all ad blocks of different sizes to show ads from the same provider

To Join the program contact Sales@blackwaterops.com

We will have self service sign up shortly, but for the initial beta we want to have some contact with our users.

Customer Relationship Management has long been the task of sales, and technical support.  Pre-sales would sometimes fall in to that category, but we didn’t track the 100’s of thousands of prospects that saw our ad campaigns, or read about us in blogs or newspapers.

In the days of CRM you only tracked those who met the definition of customer, or lead, not those who were part of the faceless masses who might have heard of you.  The change to using social media has created a new type of prospect who has a face, and has shared a lot of information about themselves.  This is your audience.  The people who follow you on twitter, friend you on Facebook and Myspace, or place your widget on their blog.

How are you tracking them? What do you know about them, and how are you moving them along the sales path from friend of a fan to, fan, to customer to evangelist?  This is a new thing, something not quite CRM.  We call it Audience Relationship Management. 

ARM is the art, science and statistics of converting customers to evangelists, and fans to customers. 

A 10 year old can be a fan of Ford, or Chevy, but isn’t likely a customer.  But a picture of this ten year old shared on Facebook in a Halloween costume as Big Foot, his favorite Monster Truck, emblazoned with "Built Ford Tuff" inspires other people to wonder why this kid loves Ford so much.

That mini-story told by a 10 year old gets amplified by your Pro-Twitter Evangelist who makes a note to send the kid a BigFoot hat, Hot Wheels or what ever.   Kid’s mom is in the market for a new car in 6 months, and while dad was always a Ford man, mom has always driven a Lexus, but this small act of sending a nice letter, and a token of appreciation has turned her in to an evangelist, she tells all the other mom’s in car pool, how great Ford is, and is ready to at least look at replacing her Lexus with the new Taurus.

ARM software tracks this, allowing you to track at least a portion of your total ROI from your Social Media Campaigns.  Where ARM really comes in to play is in that you can merge your online and offline interactions.  Sending a user a tweet to ask how they liked the thing they ordered when you get the confirmation it arrived, creates a reason for the customer to tweet about you.  Their followers see that they bought your product and are more likely to ask them about it. A single simple process what could be automated has turned something that used to be a survey by e-mail that got ignored has been transformed in to a method to advance your customers in to evangelists, and your customers fans, friends, and followers in to prospects.

BlackWaterOps will work with you to integrate your existing CRM with the API’s we have for tracking users, and friends of users, so that you can automate some of this process, and have a human element around to respond to any responses to your automated tweets.