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Ivy Clark: Director of Office Management (DOM)
Though a merciless ball of spunk, Ivy is cleverly disguised as a sweet little geek. But really she's the one [more]
NinjaTools Alpha Shows How Strong Your Follower Interaction Is
Instead of looking at a Klout score which judges you mostly on how many people are on your follower list, [more]
BlackWater Blogtools SEO Writer
When you are writing a post it is important to not only write for SEO, but to answer the questions [more]
Budget Van Lines Threatens To Sue Me Over Trademark Infringement
If you can't rank for your own name, send a nasty letter, and call me to tell me you'll take [more]
Qanta Content Monetization Solutions For CJ.com Users
BlackWaterOps is proud to announce the Qanta Content Monetization Solution for Commission Junction / CJ.com Users. The Qanta is [more]
Many CEO’s and CFO’s look at outsourcing anything that is ongoing as a bad thing. If someone is going to pay a guy to work 40 hours a week on a task it might as well be your company, rather than a company that is going to mark that guy up. This would be true, [...]
Follows is a sample section on Social Media Metrics from my book which will be available October 1st. Social Media consultants are often very friendly, eager to please, people. You have to be to be popular with everyone. This type of individual tends to not be enthusiastic about hard metrics, instead they will often prefer [...]
Several fake stories attempting to capitalize on the bad economy with an almost plausible story about Google offering thousands of work from home jobs to anyone who fills out a form and gets their $2 adpack. While many of the details are false, the program wasn’t set up by Google, and Google doesn’t have a [...]
My soon to be released book “Online Marketing Strategies Volume 1:Analytics, Strategies, and Terminology for Site Managers” is now available for pre-order at 50% off the cover price, or even better it is temporarily free to members of the BlackWaterOps “Professional Marketers” listserve. This book is targeted towards anyone who manage online marketing campaigns. This [...]
There are a TON of free Short URL services out there, Bit.LY, Is.GD, Tr.IM and it is nice that they provide integration with Tweet Deck and other software, and offer you some statistics, but they are a BAD idea. Why? One day a change in the Terms of Service makes them go from Forwarding service [...]
We all get the spam, “GET FOUND IN GOOGLE IN 24 HOURS! we’LL get you 1500 links today!” Does it work? Or is it like the Herbal Pills to increase the size of your penis? Like anything else there wouldn’t be a market if there wasn’t demand, but not all consultants and techniques have the [...]
The BlackWaterOps Site Health tool, provides a LOT of information in a dozen lines, and that can be overwhelming, if you are new to Web Site Analytics, so here is a Line by Line of what each of those statistics mean and why they matter. We’ll be using our favorite Dog Food example of Purina.com [...]
To help you understand how your site could improve its traffic over all (not just in search) Blackwater has released the Beta of its Site Health Calculator. It is a tool which we have used for sales pitches, site monitoring and just general scoping of the competition. SEO is as much about knowing your size, [...]