Most SEO’s just preach link building. Some will tell you about ALT tags, and Pretty URL’s, but most don’t really know how to improve your page quality score, nor do they know how to quantify to you that your page is scoring better.
BlackWaterOps will walk you through changes you can make to your pages that can improve your page quality score, which can make a huge difference in your search rank.
Search Rank is computed based on a lot of factors, one of the major components is the Page Quality score for the search term. You can have a page which is perfect in every way for “Search Engine Optimization” and that page will only be a 5 of 10 for “SEO” or 2 of 10 for “Search Engine Marketing” and 0 of 10 for “Social Media Monetization”
Which is why BlackWater encourages clients to build specific landing pages for each of the sets of result they want. This doesn’t mean one page per term, it means pages built for groups of terms. The page quality score for terms that include “Search Engine” can likely all be one landing page, while all the pages that have a high quality score for “Social Media” should be another page.
More than “JUST” SEO, a page quality score can cut your Adwords budget by up to 95%. Throw in that the age of your Adwords account can reduce your price, and the age of your domain can lower the price and you can see significant increases in profitability with the right SEM consultant.
So what makes a page have a great quality score? Become a client and I’ll tell you.
Adsense is pretty “fire and forget” right? Not quite, did you know that you could be losing 20-50% of your potential revenue because of Run of Site ads that only pay a fraction of a cent a click? Or that CTR’s can go up 30% by picking the right color scheme? That Ad placement can increase CTR’s by double?
BlackwaterOps can help your blog, online magazine, or other web site drastically increase its ad revenue. There is more to monetization than just putting the ads on the page, and we can help your pages get every last cent out of Google.
It’s important to invest your web analytics budget where you’ll get the greatest return. Hiring or contracting the right people for the job is one of the most cost-effective investments you can make. Many sites don’t need SEO, or SEM services, but all businesses can benefit from knowing who visits their site, and what their experience is like.
Whether you have an established in-house team or are just getting started, BlackwaterOps can give you the advantage of their years of web analytics experience. We can help you with:
BlackwaterOps can help you to improve your user experience, verify that the largest portions of your market are viewing your site as you expect, and show you what path users take once they have arrived at your site. We can also help you set goals, and funnels so that you can evaluate if your web site is giving you the ROI you expect.
Ok, here it is, everything you need to know to be better at SEO than me. Google will flat out tell you how their search engines work, and how page ranking works, and if you follow along you can be better at my job than I am, because I’ll be truthful I have only read about 30% of these, but I’ll bet that is more than any of the other SEO’s you will talk to.
Nearly 200 Patents, not all related to search, but a good deal are. This is more information than most Google employees could tell you about Search Optimization.
EntireWeb.com sent me spam today telling me no one, but a few key people at Google, knows how Google Search results work. The truth is most people are not technical enough to read what Google publishes on the topic.
There are other search Engines, it is not just Google… Here is Yahoo’s , and Ask’s.
So ask your SEO how many Search Engine patents he or she has read. I am guessing it is less than 2.
Your competition is outranking you for some of the best keywords, your adwords campaign is being put to shame by companies bidding to keep you out of the top spots? We can help.
Counter SEO/SEM spends time looking at your competitors pages, analyzing them and creating pages that contain all of the relevant keywords, but have a significantly higher Page Quality Score. We then Optimize those pages and do the necessary seeding to get them to rank better than that of your competitor’s.
This strategy can be amazingly powerful. Not only are you increasing your traffic you are reducing your competitors. This means your message is heard, and competing messages are not. Given choices many customers will take time to consider their options, but when presented only one option, they are more likely to make a purchase, or order services.
Counter SEO is mildly controversial. In some markets it does create escalations, your company spends money to out rank its competitors, they pay to out rank you, you pay to out rank them, and it goes back and forth. This is of course what every SEO lusts after, its an arms war. Well BlackwaterOps was born for arms wars. Because Blackwater can create pages that have near perfect Page Quality Scores we can get your site up the rankings, but also because we have nearly 1 million indexed pages in our various sites we can also drastically boost your inbound links from relevant pages. Combine this with BlackwaterOps Social Media Seeding, and we can create inbound links from sites with lots of authority. Lastly, BlackwaterOps controls pages on Yahoo.com, Live.com, even Google.com which means we can get you links from some of the most authoritative domains according to Google.
Most SEO’s don’t control any pages on Yahoo, or Google. So who do you want on your side?
Anthony Doctolero, Founder of iLasting.com “After BlackwaterOps.com suggested ways we should change the way we were doing our subdomains we went from having 17 pages indexed by Google to now having about 400…”
The Best place for Online Memorials is iLasting.com. iLasting.com’s memorial websites allow you to create a permanent online presence for your loved one.
BlackwaterOps.com holds its customer’s confidentiality in top regard, and only shares testimonials from clients who have expressed interest in being promoted on our site.
Getting the community talking about you is in many ways free SEO. If iJustine links to you in her twitter feed, 5000 people may show up in the next 5 minutes. That is a very powerful medium. Sure that is less than what shows up if you do TV ads, but iJustine will get those people talking about your product, and lend credibility to your site in a way that a TV ad can’t.
That isn’t to say you shouldn’t do TV ads (Blackwater Ops offers TV ad optimization as well). But it is important to know what message should be put in which place. With Social Media your dialog is two-way, so seeding the discussions with people who will evangelize your product is important. When you do traditional advertising you broadcast a message, so you can be certain that the message is what you want, with social media if done correctly the message can be what your audience wants.
For instance: If you are Nissan you can do a mass market ad about the ride and performance of your cars, but in the social media space you can truly “touch” the enthusiasts by talking about the aftermarket, and how the GTR got a laptime faster than the Porsche Carerra on the Top Gear test track.
And if you work this magic in the forums on the Top Gear website you build core followers who become evangelists for your product as well.
Christine Lu at the China Business Network related a story about the Used Car Salesman who sold her SEO services.
Everyone trying to make a quick buck wants to claim they know SEO, but the truth is if you are worth your salt at SEO you can make plenty at home in your PJ’s on Affiliate programs, Search Traffic, (and all the other things I have been doing for the last year).
So how do you know what to spend? And where to spend it?
People forget that Advertising should not be a fixed cost, it should be factored in to the price of everything you sell. So if each customer, sale, or subscription is worth $2 just plan to put 50 cents in to the ad pool. Until you have 100% market share you want to spend as much on SEO, SEM, and lead generation as you can and still maintain the margins you are looking for.
A Good domain name is worth its weight in gold if you are just getting started, so don’t cheap out. The $9 domains are good if you get lucky and no one bought what you are looking for, but don’t be afraid to pay that High School Kid who bought the domain you want the $10k he is asking.
I do believe what I tell people that you can rank well no matter what your domain, but it is hard to be taken seriously by your customers and clients if your operating your business out of some strange “web 2.0” URL no one can spell. Roger’s Auto Repair just doesn’t work as RogrsOto.com no matter how hard you want it to. Xavier at Notebooks.com ranks well for almost every model of notebook computer he has ever reviewed. Google puts a lot of weight on the words in your Domain, so if you are as targeted as Xavier is, you can’t beat having synonyms for topic in your domain name. If you are more about brand, then you want to make sure your domain is easy to remember and will rank well for people searching your name.
BlackWaterOps.com was not cheap, but you should see the look on people’s face when I tell them my Url.
I typically get a percentage of my clients AdWords budget, ( 20% in volume ) this may seem expensive but I can typically lower your CPC 40% and it is not uncommon for me to lower your CPC’s by 85%. But what I can really drive is your conversion rate, which makes your ad budget go a lot farther.
It is hard to know how great the guy selling SEO really is. Especially since SEO companies don’t typically disclose their client list, because of confidentiality agreements with our clients. So what should you ask?
What is the most impressive search you currently rank for?
Greatest Living American
Now this doesn’t have to be the Top hit for. If you are number 2 for Diamond Engagement Ring you will still do a few hundred grand a day in sales. Greatest Living American isn’t a great money maker, but the competition was stiff, and I had to beat out the likes of all of the famous SEO’s so it is impressive.
What is the most money any of your Landing Pages has made in a single day?
Emily Sander AKA Zoey Zane Myspace and YouTube Video
This page was the top hit for the one of the most popular trends of the year, and made $35,000 the first day, and $25,000 the second. It would have made more, but my server melted down from the traffic which was truly insane, as that was all made on advertising not sales, or affiliate links. Pure CPC/CPM ads.
Avoid SEO’s that tell you they are going to buy cheap traffic, or links. You don’t care about traffic you care about conversions, and buying links can get you de-listed from Google. I have discussions with my clients during the optimization process about how “risky” of methods we will use. But I will never do anything that could get them delisted. Potentially annoy forum moderators, or get their account banned on Digg, but never delisted from Google.
After talking with lots of people at CES I realized how much misinformation there was about SEO, SEM and social media. So I decided that it was time to put my services out there. If you need a Mercenary to help you with the types of Special OPtimizations it takes to get your web site to succeed then you have come to the right place.
I may be the Greatest Living American, but I’m also a gun for hire. My team of specialists can help you rank for the terms you are most targeting, lower your ad costs, and get the blogosphere talking about you.
BlackWaterOps.com can also help you create Press Releases that get traditional media talking, build viral campaigns that have real legs, and help you get paired with events that will put your product in shots with Celebs, getting you the buzz of the Paparazzi’s and the buzz to be in demand.
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